ABOUT US

Strategy

We will develop and publish games that create value and revenue beyond the gaming experience – and offer more Starbreeze, to more players.

Starbreeze's journey to develop entertainment brands has only just begun. Our strategy going forward has emphasis on developing games that create value – and revenue streams – beyond the gaming experience.

We have a successful history of developing games with strong brands, in close relationship with the player base. Almost ten years after the launch of PAYDAY 2, player activity continues to be at record levels and the game generates stable cash flows. With the upcoming launch of PAYDAY 3, we are ready to take the next step in creating value that extends beyond the gaming experience. A work that will continue to be based on building long-term strong player engagement by continuously delivering new, high-quality content in close interaction with the players, as well as enabling co-creation.

Four pillars for success

Our work is guided by four strategic pillars to create both short- and long-term value for the company's stakeholders.

Developing games, IP and beyond

Developing games, IP and beyond

We are experts in creating action-packed, long-lasting gaming experiences for dedicated players. Our skilled studio teams create characters and storylines that are not only engaging, but also take the brand beyond the game to create new experiences, customer environments and consequently revenue.

A co-creating community

A co-creating community

Providing space for an enthusiastic community that clearly contributes to the gaming experience is a powerful tool for building engagement and strengthening relationships between players, games and the company. Today, co-creation includes game modding, streamers and influencers, as well as cosplay.

The place to be

The place to be

We want to offer the best and most inspiring studio to work at for game developers from all over the world. This is Starbreeze’s ultimate ambition and we will achieve this through a culture where we work as a team. A culture and a studio where employees have the opportunity to evolve and achieve a balance between their professional and private life. We believe this is how Starbreeze will build the best gaming experiences in the long run.

Games-as-a-Service

Games-as-a-Service

We are committed to developing games that engage and deliver value even many years after their release. A plan is made in the early stages of game development for how each game should be updated after its release, i.e. the pace at which DLC and additional purchases should be released in order to enhance the gaming experience. In addition to game add-ons, we work actively to strengthen long-term relationships with customers – for both PAYDAY and new brands.

Roadmap

2022

Core focus creates capacity for growth...

  • Ensure development and quality of PAYDAY 3
  • Continue monetization of PAYDAY 2 through DLC
  • Develop and implement Starbreeze Nebula – enhanced, multi-platform community
  • Expand game production capabilities
  • Expand IP portfolio

2023-2024

...into a broader IP portfolio...

  • Release of PAYDAY 3 in 2023 and creation of high LTV (life-time value)
  • New IPs in production (developed, acquired and/or licensed)
  • Multi-IP-community
  • Establish and leverage partnerships to create multi-platform brands

2025 and forward

...a leader in GaaS – build games, IPs and value beyond the gaming experience

  • Self-publish games, control over the entire value chain
  • Multiple games on the market
  • Continuous monetization of PAYDAY3
  • Content development with the community (co-creation)
  • Build franchises beyond our games

Starbreeze Nebula

At the end of 2022, the ability for players to deepen the experience of our game portfolio was updated. Starbreeze Nebula builds on the ambition to create a strong community between Starbreeze and its players.

Scroll to top