The value chain

Game development consists of a number of steps and activities that contribute to value creation in the final product. It includes activities of IP owners, developers, publishers and retailers.

IP owners

IP owners are the entities that own the intellectual property rights to the trademarks used in games.

Starbreeze owns all rights to the PAYDAY trademark and has licensed Dungeons & Dragons® from Wizards of the Coast/Hasbro.



Work on creating and developing games. The composition and size of teams vary greatly depending on the type of game and phase.

Starbreeze has around 150 game developers in different roles, distributed on the development of PAYDAY 3, Project Baxter and pitches for future game titles and brands.


The publisher’s role varies, but may include, for example, financing game development, quality control of production, and primary distribution and marketing of the game to retailers and end customers.

Starbreeze is a publisher for PAYDAY 2 on PC, has shared responsibility for PAYDAY 3 together with Plaion, and is a publisher for other studios through third-party publishing – at the end of the year, four games were contracted.

Distributors & Retailers

Physical distributors

Physical distributors serve as intermediaries between game developers and consumers by managing the storage, transportation and distribution of physical game products to the retail stage.

Digital distributors

(ex. Steam, Xbox Game Pass, Epic Games Store, Playstation Store) 


Retailers of predominantly physical game products, e.g. Amazon, Walmart, GameStop, Elgiganten.

3,3 billion gamers

The game development process

A holistic game development with the experience in focus.

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